World’s Biggest Berry Grower Forecasts Demand, Gambles with Perishables


Berry orders from restaurants are picking up, and the market for strawberries is spectacular. U.S. wholesale prices are hovering near $18 for an eight-pound flat, roughly double a year ago, according to Rabobank. Blueberries have hit six-year highs for this time of year. For some suppliers of fresh foods, managing relationships with customers and assessing each one’s demand forecast have become delicate tasks as a tug of war emerges over a finite amount of food. Read more about it here.

Author: The Wall Street Journal