Food Purchase Decisions of Millennial Households Compared to Other Generations
This report uses Information Resources, Inc.’s Consumer Network dataset to investigate how Millennial households allocate their food-at-home budget, breaking monthly purchases out by food category. Evidence shows that Millennials exhibit a higher preference for convenience than do other generational cohorts when making food-at-home purchases, with the largest budget shares going to food categories dominated by ready-to-eat foods. Additionally, Millennials spend less money, overall, on food at home and make fewer trips to the grocery store. Download it here.